Figure 2.1 Consumer buying process
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Marketing Topics
- Advertising and Sales Promotions
- Basics of Marketing
- Branding, Packaging and Labelling
- Business Markets and Buyer Behaviour
- Case Studies
- Consumer Buying Behaviour
- Distribution Channels
- Handling Competition in Marketing
- International Marketing
- Market Segmentation and Target Marketing
- Marketing Concepts
- Marketing Environment Dynamics
- Marketing Management
- New Product Development Product and Product Strategies
- Pricing Decisions
- Promotion Mix – Marketing Communications
- Public Relations and Direct Marketing
- Sales Force Management (Personal Selling)
- Services Marketing
- Strategic Marketing Planning
- The Super Customer and Customer Relationship