Consumer Preferences towards Western Origin Fast Foods in Urban India (Chandigarh City)

INTRODUCTION AND RESEARCH OBJECTIVE
1.1 Introduction:
India is the world’s second largest producer of food next to China, and has the potential of being the biggest with the food and agricultural sector. The total food production in India is likely to double in the next ten years and there is an opportunity for large investments in food and food processing technologies, skills and equipment, especially in areas health food. Health food supplement is another rapidly rising segment of this industry that is gaining vast popularity amongst the health conscious.

The revival of the tourism industry in 2003 resulted in a positive spillover effect into the consumer food service market¹ . India is one of the world’s major food producers but accounts for less than 1.5 per cent of international food trade. This indicates vast scope for both investors and exporters. The Indian food industries sales turnover is Rs.140,000 crore (1crore = 10 million) annually as at the start of year 2000. The industry has the highest number of plants approved by the US Food and Drug Administration (FDA) outside the USA.

The most promising sub-sectors include -Soft-drink bottling, Confectionery manufacture, Fishing, Aquaculture, Grain-milling and Grain-based products, Meat and poultry processing, Alcoholic beverages, Milk processing, Tomato paste, Fast food, Ready-to-eat breakfast cereals, Food additives, flavors etc²
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